The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen of America
Client
Title
Category
Award
Points
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Shape, $109.09, Drive Thru, Kung Pao Chicken
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Client:
Volkswagen of America
Title:
Squares
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Autoshow Listening Booth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Shape, $109.09, Drive Thru, Kung Pao Chicken
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0